Our mission is rooted in the belief that exposing younger generations to Latinos portrayed as everyday Americans in media can inspire a more inclusive society. By increasing the number of Latinos in principal roles, we normalizing this representation in main stream USA, thus reducing prejudice and fostering greater understanding, ensuring future generations grow up in a world that values diversity and acceptance.

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At the same time, we recognize that the current underrepresentation of Latinos in entertainment presents a unique opportunity to drive economic growth. By addressing this gap, we can leverage the untapped potential of Latino talent and the broader creative community to create significant job opportunities—not just for Latinos but for all Texans.

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Our vision is to build a thriving entertainment industry in Texas that supports sustainable careers for diverse voices across all roles, from production crews to creative professionals, and establishes Texas as a leader in inclusive, innovative storytelling. Through this commitment to representation and job creation, we aim to make a lasting impact on the entertainment industry, the economy, and the future of our communities.

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